CBMF CHINA 2027
The 4th Yiwu Maternity, Baby & Child Products Exhibition 2027
Show Time: May 11-13, 2027
Show Venue: Yiwu International Expo Centre
Hosted by
Zhejiang China Small Commodity City Group Co., Ltd
Organized by
Yiwu China Commodities City Exhibition Co., Ltd
Zhejiang Green Exhibition Service Co., Ltd
Execution Unit
ZHONGZHAN HONGYUAN
Zhonghong Exhibition (Ningbo) Co., Ltd
Exhibition Background
In recent years, shifts in China’s birth rate, rising consumption levels and the boom of mobile internet have jointly brought new development opportunities to the Chinese maternal‑infant‑child market. Covering clothing, food, housing, travel, entertainment and education for expectant mothers, new mothers, infants and children, the maternal‑infant‑child industry is a large yet highly fragmented comprehensive sector, which can be summarized as “one family, two groups of people, three life stages and four major business segments”.
Statistics show that China’s maternal‑infant‑child market reached RMB 4.09 trillion in 2020 and is projected to hit RMB 7.63 trillion in 2026. Driven by the combined effects of the two‑child policy and consumption upgrading, the industry has maintained sustained growth. Meanwhile, fuelled by growing internet penetration and the expansion of online retail, China’s maternal‑infant‑child e‑commerce user base is expected to exceed 243 million.
As the world’s largest small‑commodity wholesale hub, Yiwu boasts a business area of 6.4 million square meters with 75,000 stores, offering more than 2.1 million products across 26 major categories. It draws over 500,000 overseas buyers for sourcing each year, with goods exported to 219 countries and regions. In addition, Yiwu has built a global online‑goods hub for e‑commerce, ranking first nationwide in domestic‑trade e‑merchant density and second in cross‑border e‑merchant density.
What sparks will emerge from the encounter between the massive maternal‑infant‑child market and Yiwu, the marketplace connecting global buyers and sellers? Let real‑world actions deliver the answer for you and your enterprise.
New Opportunity
To foster more Chinese maternal‑infant‑child brands and boost the development of the maternal‑infant‑child industry, Zhonghong Exhibition, a well‑known domestic exhibition organizer, together with relevant competent authorities, will hold the 2027 Yiwu Maternal‑Infant‑Child Products Exhibition at Yiwu International Expo Center from May 11 to 13, 2027.
Covering a planned total area of over 30,000 square meters, the exhibition will gather thousands of outstanding manufacturers, traders, wholesalers, retailers and e‑commerce enterprises from across the globe in the maternal‑infant‑child sector, alongside hundreds of thousands of professional buyers. Building on the B2B model, the show pioneers the B2B2C format. During the event, participating brands can not only secure global channel orders but also engage directly with end‑consumers, facilitating their transformation toward new‑retail marketing models.
Furthermore, the exhibition will feature a live‑streaming e‑commerce academy on‑site to help the industry cultivate new profit drivers, which will play a positive role in accelerating the internet‑oriented transformation of physical maternal‑infant‑child brand stores.
Buyer Resources
Advantage 1 Foreign trade procurement
There are more than 3,000 foreign trade organizations, and the number of resident foreign merchants has reached 20,000. Furthermore, the foreign passengers throughput of airport have reached 206,600 people a year. Yiwu has established trade relations with more than 100 countries and regions all over the world, and its commodities have been exported to more than 200 countries and regions on the five continents of the world.
Advantage 2 Unique e-commerce environment and geographical advantages
Yiwu is one of the earliest cities in China to develop e-commerce and cross-border e-commerce. According to statistics, there are 108,000 Taobao (including Tmall) accounts registered in Yiwu, and nearly one-tenth of Taobao Crown stores that have processed more than 500,000 transaction are in Yiwu. Yiwu International Trade City, and Taobao village such as Beixiazhu, Dongfuzhai and Qingyanliu have become the bases for well-known e-commerce sellers from Tiktok, Kuaishou, Alibaba.com, DHgate.com, Taobao, Pinduoduo, JD.com, etc. to pick up the goods.Relying on the logistics system for "New Eight Roads" connecting the five continents and the four seas by roads, railways, sea routes, aviation and Madrid-Yiwu train, commodities made in Yiwu are sold to the world. Besides, the cost of express delivery and storage is more than 20% lower than that of first-tier cities.
Advantage 3 The first professional e-commerce exhibition for maternity, baby and childrenCross-border Product Selection Conference
As a grand event for the toy industry, the show will attract numerous powerful single product manufacturing enterprises and the leading e-commerce enterprises to participate in the exhibition, and a large number of local foreign trade merchants and traditional buyers are going to visit the site with a purpose to purchase or communicate.
Advantage 4 Precise focus on target groups
Point 1: It is expected that the exhibition area will reach 10,000 square meters, and only 300 powerful single-product manufacturers are invited to showcase their latest products.
Point 2: Only Maternity, Baby & Kids and kids products buyers can participate.
Point 3: During the exhibition, a number of single product manufacturers matchmaking meetings & selection conferences will be held, so that buyers can accurately direct connect with powerful factories.
Advantage 5 Invite professional buyers of maternity, baby and children's products across the entire network
Coverage 1: Taobao Maternity, Baby & Kids top and medium e-commerce
Coverage 2: Pinduoduo Maternity, Baby & Kids top and medium e-commerce
Coverage 3: JD Maternity, Baby & Kids top and medium e-commerce
Coverage 4: Cross-border e-commerce: Amazon, AliExpress, Alibaba.com, Yuguo, DHgate.com, AliExpress, Onion Global, Shopee, Lazada, Lark, petal search, Wish, Walmart, eBay, Shopline, Ueeshop, Newegg, Joom, Cdiscount, Filmart, etc.
Coverage 5: Professional buyers from Yiwu International Trade City and foreign trade organizations in Yiwu
Coverage 6: Distributors from all over the country
Coverage 7: Professional buyers from traditional channels in Zhejiang Province
Coverage 8: Live commerce bases and community group buying in Yiwu
Advantage 6 One-stop service for all needs
Service 1: Demand for explosive products
Service 2: Demand for creative new products
Service 3: Demand for expanding product line
Service 4: Demand for extending products related to Maternity, Baby & Kids
Service 5: Looking for the needs of single-product champion intelligent manufacturing enterprises
Service 6: Demand for supply chain platform
Service 7: Demand for connecting the industry
Advantage 7 Informative activities
Manufacturer Matchmaking Meeting
Matchmaking Meeting for Overseas Buyers of Maternity, Baby & Kids
Cross-border Selection and Matchmaking Meeting
New Product Launch Conference for Maternity, Baby & Kids
Buyer Channel
The invitation of exhibitors is based on previous exhibition statistics. More than 1 million tickets will be printed and distributed in small commodities cities, professional streets and production bases across the country. Furthermore, the special report of the show will also be printed and distributed to exhibitors and visitors at professional exhibitions such as the East China Fair, Canton Fair, China-ASEAN Expo. At present, the organizing committee plans to set up a special customer invitation group, which will not only invite sellers from offline commodity cities and professional markets, but also famous e-commerce top sellers from Taobao, Pinduoduo, and JD.com. Based on cross-border platforms such as Amazon, AliExpress, DHgate.com, Yuguo, Onion Global, shopee, eBay, etc., toy selection conferences will be held at the exhibition site.
Major Exhibits
•Baby Products
•Lathes, steam seats and furniture
•Pregnant baby food, health products and snacks
•Toys, education and souvenirs
•Children's wear, baby clothes, children's shoes and accessories
•Pregnancy, underwear and accessories
•Microboss, e-commerce network agents
•Service agencies and media
Concurrent Event
During the exhibition, we will also hold Chinese pregnant baby supplies microboss forum,Chinese pregnant baby food electic bus nessmatchmaking, China pregnant baby development forum, chidren's clothing design competition, the best toy creative contest,talent parentchildshow, baby health care division competition and other activities. Through the activities, we will focus on the forefront high-end seminars, pragmnaticand eficient professional buyers matchmaking, on-site techrical exchange, the authoritative analysis of the market , and lectures on the corect andhealthy diet concept. The rich exhibition content will pass the latest and the most complete industry information to theindystrv and the community .
Target Audiences
•Agents / Distributors / Wholesalers
•Purchasing / Trading Company / Importer
•Integrated maternal and child shop
•Baby clothes / children's shoes / dressing shop
•Toy stores, supermarkets, pharmacies
•Department store / commercial real estate
•Agents / retailers
•Cross-border/ electricity provider / network platform
•Manufacturer / Brander / Investor
•Chamber of Commerce / Consulate
•Service / Media / Other
To reserve the booth of “CBMF CHINA 2027” or learn more information, please contact:
Telphone: +86-13120989995
E-mail: 2224611363@qq.com
